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Uses of Social Media to Inform Operational Response and Recovery During an Airport Emergency (2017)

Chapter: APPENDIX D Story of a Disaster as Told by an Airport's Social Media

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Suggested Citation:"APPENDIX D Story of a Disaster as Told by an Airport's Social Media." National Academies of Sciences, Engineering, and Medicine. 2017. Uses of Social Media to Inform Operational Response and Recovery During an Airport Emergency. Washington, DC: The National Academies Press. doi: 10.17226/24871.
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Suggested Citation:"APPENDIX D Story of a Disaster as Told by an Airport's Social Media." National Academies of Sciences, Engineering, and Medicine. 2017. Uses of Social Media to Inform Operational Response and Recovery During an Airport Emergency. Washington, DC: The National Academies Press. doi: 10.17226/24871.
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52 “When you’re responding to a crisis, when speed is of the essence, and other systems are disrupted, social media can be incredibly powerful. With social media, you can quickly join forces with other responders, speak directly to the public and the media, and deliver clear, coordinate and cohesive message to people who need help, and people who have help to offer,” said Tom Ruth, presi- dent and CEO of Edmonton International Airport (H. Hamilton, e-mail, Nov. 18, 2016). As noted in chapter three, Edmonton International Airport (EIA) used its social media capabilities to support, assist, and pub- licize what was happening when wildfires forced the evacuation of the city of Fort McMurray, which is 290 mi (470 km) north of Edmonton in Alberta. Evacuations and flight disruptions began in early May and residents could not begin returning to Fort McMur- ray until mid-June. EIA provided the following social media screen captures that tell the story including evacuations, incoming firefighters, returning evacuees, gathering aid, and providing information. The accompanying timeline was compiled from the EIA social media posts, Kohut (2016), and Phillips (2016), supplemented by the Wikipedia entry “2016 Fort McMurray Wildfire.” APPENDIX D Story of a Disaster as Told by an Airport’s Social Media

53 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages   April  1–30:  329  wildfires  in   Alberta,  all  but  two   contained     Sunday,  May  1:  Horse   Creek  Fire  breaks   containment  and   evacuations  begin  in   nearby  small  communities      

54 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages         Monday,  May  2:  fire  now   1,350  hectares;  wind   blowing  away  from  Fort   McMurray     Tuesday,  May  3:  fire  jumps   Horse  River;  weather  very   hot;  fire  jumps  Athabasca   River  and  heads  toward   NW  part  of  Fort  McMurray       Tuesday,  May  3,  6:00  p.m.:   residents  told  to  leave  city;   traffic  jam  on  roads  headed   north  and  south  

55 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages   Tuesday,  May  3,  11:30   p.m.:  60,000  residents  have   evacuated  and  emergency   shelter  has  opened  in   Edmonton   Wednesday,  May  4:  fire   now  10,000  hectares  in   size;  high  temperature  and   strong  winds;  Provincial   State  of  Emergency   declared;  Public  Safety   Canada  activates   International  Charter  Space   and  Major  Disasters  to   obtain  space  imagery  from   15  space  agencies    

56 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages    

57 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages    

58 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages    

59 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages    

60 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages   Thursday,  May  5:  more   than  1,100  firefighters,  145   helicopters,  and  22  air   tankers  battling  fires;  fire   moving  SE  of  city  and   covers  85,000  hectares    

61 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages    

62 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages    

63 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages    

64 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages   Friday,  May  6:  fire  is   101,000  hectares;  damage   assessment  begins  in  city   neighborhoods;  new  fire   starts  NE  of  city    

65 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages      

66 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages    

67 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages      

68 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages      

69 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages    

70 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages    

71 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages   Saturday,  May  7:  oil   operations  north  of  city   shut  down,  costing   provincial  economy  $70   million  per  day    

72 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages    

73 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages      

74 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages      

75 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages    

76 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages    

77 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages    

78 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages   Sunday,  May  8:  continued   firefighting  but  advanced   damage  assessment;  gas   and  electric  utilities   restoring  service  to   affected  parts  of  grid    

79 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages     Monday,  May  9:  13   reception  centers  open  in   Alberta    

80 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages    

81 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages   Tuesday,  May  10:  fire   mostly  controlled  in  Fort   McMurray    

82 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages   Friday,  May  13:  Prime   Minister  Trudeau  visits  and   names  special  committee   to  coordinate  recovery        

83 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages     Saturday,  May  15:  fire   covers  251,000  hectares    

84 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages   Friday,  May  21:  fire  covers   50,443  hectares  (1,246,510   acres)      

85 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages   Monday,  June  6:  70%  of  the   Horse  Creek  Fire  (“The   Beast”)  contained  by   firefighters  from  around   the  world    

86 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages      

87 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages      

88 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages   Wednesday,  June  8:  first   access  allowed  by  residents   of  some  neighborhoods      

89 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages   Monday,  July  4:  fire   declared  under  control  but   continues  to  smolder  in  soil   and  deep  moss    

90 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages    

91 Dates  and  Events   Edmonton  International  Airport  (EIA)  Social  Media  Messages      

Next: APPENDIX E Advice on General Use of Social Media »
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TRB's Airport Cooperative Research Program (ACRP) Synthesis 82: Uses of Social Media to Inform Operational Response and Recovery During an Airport Emergency summarizes airport practices and tools used by airport emergency managers. Using social media for emergency management, airports glean information and intelligence from the stream of posts and messages passing through social media and then apply this information to enhance situational awareness and resource allocation decisions by emergency managers. Such uses raise the stakes for timeliness of data extraction and validation of the results, especially if the information is going to be used for resource allocation and other decision making.

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