National Academies Press: OpenBook

Practical Measures to Increase Transit Advertising Revenues (2009)

Chapter: Appendix E - Transit Agency Survey

« Previous: Appendix D - Media Planner Pre-Survey Interview Guide
Page 98
Suggested Citation:"Appendix E - Transit Agency Survey." National Academies of Sciences, Engineering, and Medicine. 2009. Practical Measures to Increase Transit Advertising Revenues. Washington, DC: The National Academies Press. doi: 10.17226/14269.
Page 98

Below is the uncorrected machine-read text of this chapter, intended to provide our own search engines and external engines with highly rich, chapter-representative searchable text of each book. Because it is UNCORRECTED material, please consider the following text as a useful but insufficient proxy for the authoritative book pages.

E-1 July 2007 Please provide the following information. Name__________________________________________ Position________________________________________ Transit Authority________________________________ Please describe any initiatives you have undertaken to increase your advertising sales, e.g., adding new advertising space (like bus shelters) or approving new products (like full wraps) What obstacles do you see to selling more transit advertis- ing? In other words, what is keeping advertisers from buying more or sales contractors from selling more? Please state specific ideas you have for increasing advertis- ing sales. Please describe your experience with so-called new media. What have you tried, and was it successful? Why or why not? In general, are you in favor of trying new media? If yes, but only under certain conditions, please specify what those conditions are. If not in favor, please explain why not. Please provide the total advertising sales dollars generated through your ad space for the past six years. (Note: Please use the total sales amount, i.e., not just what the transit agency received.) Please provide advertising sales dollars generated from national advertisers. Enter “0” if you sold no advertising to national advertisers. If the numbers are not available, please enter an approximate percentage (e.g., 5%). If you have no idea, enter “NA.” Who is/are your advertising sales contractor(s)? If there were one thing you could change about how tran- sit advertising is managed within your Transit Authority, what would it be? If there were one thing you could change about your adver- tising sales contract(s), what would it be? Do you see any opportunities for APTA to help your Transit Authority increase its advertising sales? If so, please describe. A P P E N D I X E Transit Agency Survey

Next: Abbreviations used without definitions in TRB publications »
Practical Measures to Increase Transit Advertising Revenues Get This Book
 Practical Measures to Increase Transit Advertising Revenues
Buy Paperback | $51.00
MyNAP members save 10% online.
Login or Register to save!
Download Free PDF

TRB’s Transit Cooperative Research Program (TCRP) Report 133: Practical Measures to Increase Transit Advertising Revenues explores strategies designed to significantly increase transit’s share of total advertising expenditures. The report examines advertising decision makers’ perceptions about current and future transit advertising products and highlights a strategic responsive communications plan designed to improve those perceptions and increase transit revenue.

An executive summary and PowerPoint presentation on this report are available online.


  1. ×

    Welcome to OpenBook!

    You're looking at OpenBook,'s online reading room since 1999. Based on feedback from you, our users, we've made some improvements that make it easier than ever to read thousands of publications on our website.

    Do you want to take a quick tour of the OpenBook's features?

    No Thanks Take a Tour »
  2. ×

    Show this book's table of contents, where you can jump to any chapter by name.

    « Back Next »
  3. ×

    ...or use these buttons to go back to the previous chapter or skip to the next one.

    « Back Next »
  4. ×

    Jump up to the previous page or down to the next one. Also, you can type in a page number and press Enter to go directly to that page in the book.

    « Back Next »
  5. ×

    To search the entire text of this book, type in your search term here and press Enter.

    « Back Next »
  6. ×

    Share a link to this book page on your preferred social network or via email.

    « Back Next »
  7. ×

    View our suggested citation for this chapter.

    « Back Next »
  8. ×

    Ready to take your reading offline? Click here to buy this book in print or download it as a free PDF, if available.

    « Back Next »
Stay Connected!