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Use of Market Research Panels in Transit (2013)

Chapter: References

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Suggested Citation:"References ." National Academies of Sciences, Engineering, and Medicine. 2013. Use of Market Research Panels in Transit. Washington, DC: The National Academies Press. doi: 10.17226/22563.
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50 REFERENCES Alvarez, R.M., R. Sherman, and C. VanBeselaere, “Subject Acquisition for Web-based Surveys,” Political Analysis, Vol. 11, No. 1, 2003, pp. 23–43. Austin, M., “Familiarity Breeds Contempt? A Study of Posi- tive Bias in Online Communities,” Quirk’s Marketing Research Media, Jan. 2012 [Online]. Available: http://www. quirks.com/articles/2012/20120125-1.aspx [accessed Feb. 17, 2012]. Baker, R., et al., AAPOR Report on Online Panels, American Association for Public Opinion Research (AAPOR) Execu- tive Council, Deerfield, Ill., Mar. 2010, 81 pp. Blumbery, S.J. and J.V. Luke, Wireless Substitution: Release of Estimates from the National Health Interview Survey, January–June, 2011, Division of Health Interview Statis- tics, National Center for Health Statistics, Atlanta, Ga., 2011 [Online]. Available: http://www.cdc.gov/nchs/data/nhis/ earlyrelease/wireless201112.pdf [accessed Mar. 5, 2012]. Brick, J.M., “The Future of Survey Sampling,” Public Opin- ion Quarterly, Vol. 75, No. 5, 2011, pp. 872–888 [Online]. Available: http://poq.oxfordjournals.org/content/75/5/872. full.pdf+html [accessed Jan. 26, 2012]. DeVall, R., “Social Media versus Online Panel Sampling: Not All Respondents Are Created Equal,” GreenBook, The Guide for Buyers of Marketing Research, n.d. [Online]. Available: http://www.greenbook.org/marketing-research. cfm/social-media-vs-online-sampling-not-all-respondents- created-equal-03914 [accessed Jan. 15, 2012]. Dever, J., A. Rafferty, and R. Valiant, “Internet Surveys: Can Statistical Adjustments Eliminate Coverage Bias?” Survey Research Methods, Vol. 2, No. 2, 2008, pp. 47–62 [Online]. Available: http://w4.ub.uni-konstanz.de/srm/ article/viewFile/128/1982 [accessed Apr. 2, 2012]. Elmore-Yalch, R., “Chapter 4—Getting Started” in TCRP Report 37, A Handbook: Integrating Market Research into Transit Management, Northwest Research Group, Inc., Transportation Research Board, National Research Council, Washington, D.C., pp. 42–73, 1998, 201 pp. ESOMAR, “26 Questions to Help Research Buyers of On line Samples,” European Society for Opinion and Market Research, 2008 [Online]. Available: http://www.esomar. org/knowledge-and-standards/research-resources/26- questions.php [accessed Feb. 17, 2012]. Frankel, M.R. and L.R. Frankel, “Fifty Years of Survey Sampling in the United States,” Public Opinion Quarterly, Vol. 51, No. 4, Part 2, 1987, pp. 127–138. Kilgren, N., “Puget Sound Transportation Panel, 1989–2002,” n.d. [Online]. Available: http://psrc.org/assets/1484/PSTP_ summary.pdf [accessed Feb. 1, 2012]. Kitamura, R., “Development of a Household Travel Survey Panel Plan,” 1989 [Online]. Available: http://psrc.org/ assets/1486/DevelopmentHHPanelPlan.pdf [accessed Feb. 1, 2012]. Neyman, J., “On the Two Different Aspects of the Repre- sentative Method: The Method of Stratified Sample and the Method of Purposive Selection,” Journal of the Royal Statistical Society, Vol. 97, No. 4, 1934, pp. 558–625. Poynter, R., The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers, John Wiley & Sons Ltd, West Sussex, United Kingdom, 2010, 441 pp. Tourangeau, R., M. Zimowski, and R. Ghadialy, An Intro- duction to Panel Surveys in Transportation Studies, Federal Highway Administration, Washington, D.C., 1997, 53 pp.

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TRB’s Transit Cooperative Research Program (TCRP) Synthesis 105: Use of Market Research Panels in Transit describes the various types of market research panels, identifies issues that researchers should be aware of when engaging in market research and panel surveys, and provides examples of successful market research panel programs.

The report also provides information about common pitfalls to be avoided and successful techniques that may help maximize research dollars without jeopardizing the quality of the data or validity of the results.

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