Highway Safety Behavioral Strategies for Rural and Tribal Areas: A Guide (2023)

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29   Example Logic Models This appendix includes three examples of logic models and a blank logic model that can be used as a template. A P P E N D I X A Inputs: What are we investing? Outputs: What are we doing? Who are we reaching? Outcomes: What are our anticipated outcomes? Resources Activities Audience Short-term Intermediate Long-term Policy template or example    Leadership buy-in Evidence about distracted driving and best practices for policies addressing distracted driving Draft policy; champion policy through organization’s process for adopting policies Communication to reach all staff, such as announcement(s) and training for all staff on the policy (including for managers/supervisors about enforcing the policy) All employees Increased understanding that driving distracted is against company policy Increased belief that distracted driving is dangerous Increased understanding about the consequences of violating the policy Increased knowledge by managers and supervisors about how to enforce the policy Increase in managers and supervisors holding staff accountable for following the policy Decrease in staff members driving distracted (within the bounds of the policy, such as on company property or when operating company vehicles) Decrease in crashes, serious injuries, and fatalities caused by distracted driving Table A-1. Logic model: Policy on workplace distracted driving.

30 Highway Safety Behavioral Strategies for Rural and Tribal Areas: A Guide Inputs: What are we investing? Outputs: What are we doing? Who are we reaching? Outcomes: What are our anticipated outcomes? Resources Activities Audience Short-term Intermediate Long-term Understanding of audience’s current knowledge of Move Over law     Staff to identify and place messages/ media    Funding for media placement with high dosage Media campaign including social media, print, TV, radio Individuals in XX community Increase knowledge of the requirements of the Move Over law Increase belief that moving over is the “right thing to do” Increase understanding about the consequences and penalties of violating the Move Over law Increase in motorists slowing down and providing adequate space for emergency responders Decrease in deaths of and serious injuries to law enforcement officers and emergency responders caused by motorists failing to slow down and provide adequate space on roadway Inputs: What are we investing? Outputs: What are we doing? Who are we reaching? Outcomes: What are our anticipated outcomes? Resources Activities Audience Short-term Intermediate Long-term Cost to purchase or rent a Seat Belt Convincer Class period for students to engage in Seat Belt Convincer Staff to transition students in/out of Seat Belt Convincer and back to classrooms Seat Belt Convincer session at XX Middle School Individuals at XX Middle School Understanding of the physical impact of not wearing a seat belt in a 5- to 10-mph collision Increase belief that seat belts are protective in crashes Increase in seat belt use by middle school students who participate in the program Decrease in deaths and serious injuries from crashes involving unrestrained occupants Table A-2. Logic model: Move over media campaign. Table A-3. Logic model: Seat belt convincer.

Example Logic Models 31   Inputs: What are we investing? Outputs: What are we doing? Who are we reaching? Outcomes: What are our anticipated outcomes? Resources Activities Audience Short-term Intermediate Long-term What do we need to do this strategy? Tip: Think of personnel, resources, information. What are the core components of this strategy? Tip: Think of the critical pieces that make this strategy work. Who is our audience for this strategy?   What are the immediate or short- term outcomes we anticipate? Tip: Think of changes in knowledge, beliefs, or skills. What are the medium-term outcomes we anticipate? Tip: Think of changes in behavior. What are the long- term outcomes we anticipate? What is our ultimate goal? Tip: Think of health impacts such as reduction in serious injury and fatalities. Table A-4. Logic model template.